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See which ads opened conversations

Count the conversations, contacts, outcomes and revenue that came from each click-to-message ad or tagged campaign.

Last checked For: Supervisors and administrators

Steps

  1. Know what is counted

    A customer who taps a click-to-message ad on WhatsApp, Messenger or Instagram arrives with the ad's details, and a comment on an Instagram ad counts too. The first ad becomes the source of the conversation. Later ads the customer taps are kept as well.

  2. Open the page

    Choose Ad attribution in the menu. It opens on the last 30 days. Change the dates at the top, up to 400 days apart.

  3. Choose how to group

    At the top, choose Ad or Campaign. An ad shows its headline and ad ID where the platform sent them. Meta names the ad but not the campaign, so a campaign comes from utm_campaign on the destination link or campaign=<tag> in the ad's ref parameter.

  4. Tag your ads

    Add the tag in your ad platform when you create the ad. Without one the row reads No campaign tag, and a referral with no ad ID reads No ad ID.

  5. Read the figures

    The tiles show Conversations, Contacts, Outcomes and Revenue for the period. Top ten by conversations ranks them, and the table lists each row with its Platforms. Revenue is shown per currency and never added across currencies.

  6. Take the figures away

    Choose CSV on the table for a file of what is on screen. The button appears once the period has referrals.

Good to know

  • An outcome, such as a deposit or a conversion, goes to the contact's latest ad inside your attribution window. Revenue appears only once you record outcomes.
  • Until an ad brings a customer, the page shows No ad referrals in this period.

Still stuck?

Write to hello@ringura.com, or use the contact page, and say which guide you were following.

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